Developing a model of Sustainable Production and Consumption of Cantabrian Anchovies: a case study of Life Cycle Management in the Fish Canning Industry

1 Departamento de Ingenierías Química y Biomolecular, Universidad de Cantabria, Avda. de los Castros s/n 39005, Santander, Spain. 2 Grupo de Investigación en Gestión Ambiental-GiGa (ESCI-UPF). Passeig Pujades, 1 08003, Barcelona, Spain.  Corresponding author. E-mail: [email protected] ABSTRACT The aim of this work is to develop an organization, management and marketing model of Cantabria anchovy with environmental considerations in order to obtain environmental sustainability by improving the efficiency of use of raw materials, waste reduction and recycling, utilization and enhancement of products, energy efficiency and carbon and water footprint. This production and consumption model contribute to the Spanish Challenges according to the competitiveness of the fisheries sector in national and international markets. The management model of Cantabrian anchovies allows to inform consumers about the environmental impacts associated with anchovy canning industry by means of Eco labels. In addition, the model allows transmission of knowledge about environmental and socioeconomic impacts related to the life cycle of the product to those who make decisions on production, consumption and waste management product, in order to promote better management lifecycle for a sustainable production and consumption.